LCU graduate students among best in marketplace simulation

In the Marketing Management class of the MBA program, a team of students from the Young School of Business, Technology & Design finished in the top 10% of all students competing from around the world in the Marketplace Simulation. 

Students compete based on such metrics as share price, and return on investment (ROI), among other things.  In the simulation, students develop, execute, and refine marketing strategies. Students price, promote, and distribute a portfolio of brands to target segments based upon their needs, market potential, price points and competitive pressures.

“We celebrate this achievement of our students,” said Dr. Kenny Holt, dean of the Young School of Business, Technology and Design. “This simulation is used by thousands of universities across the world and our team finished in the top 10% beating out schools much larger than LCU.  It is a testament to the caliber of the students we have in the Martin MBA program, as well as the caliber of the faculty teaching in the program.  It provides a clear message that not only do we approach our teaching from a Christian worldview, we also provide a rigorous academic experience.”

The MBA student high-scoring team included Randall Racine, Tylar Wiltz and David Jeffreys.

“It was a blessing to work on a team with Dr. David Jeffreys and Mr. Tylar Wiltz during these seven weeks,” Racine said.  “They made a very challenging virtual business competition against talented classmates easier.  The other teams’ perseverance and performance pushed us to the position we placed in.  The simulation had been used by business students across the world since the early 1990s. We are blessed to have placed first in our class. I learned from this experience and am grateful for it. “

Racine, of Pineville, chose to return to school and pursue his MBA after working for UPS for 18 years.

“LCU has been transforming the way that I see business and the Holy Bible,” Racine said.  “The Martin MBA program provides real-world examples of business leaders that are successful in creating corporate cultures having a foundation on biblical principles and Christian values.  Learning about servant leadership touched my heart just as each biblical story that has been related to our business study has.  I needed to be here right now in my life because I had begun to despise money, but not work although I did learn in my first course how work is used to glorify God.  I had it the other way around because my work served money instead of Christ.”

President Dr. Rick Brewer said these outcomes are emblematic of the mission and vision of Louisiana Christian University.

“Producing marketplace leaders who will lead with excellence guided by biblical values is the desire of the Jonathan E. Martin MBA program,” Brewer said. “Transformational leaders transform business culture and productivity.”

Visit the LCU website for more information about the Jonathan E. Martin Master of Business Administration or Master of Strategic Leadership.



Media Release     |     Dec. 9, 2023     |     Pineville, Louisiana
Contact: Dr. Elizabeth B. Clarke, Director of University Communications |