LCU Brand Guide
CONTACT: 1140 College Drive, Pineville, LA 71360
PHONE: 318-487-1906
ONLINE: marketing@lcuniversity.edu | lcuniversity.edu
Logos
Primary Logo:
Primary Athletic Logo:
Colors
LCU Blue
CMYK : 100%, 87%, 0%, 20%
RGB : 0, 20, 137
PANTONE : Reflex Blue C
Hex Code: # 001489
Closest Web Safe Code: #000099
LCU Orange
CMYK : 0%, 83%, 100%, 0%
RGB : 254, 80, 0
PANTONE : Orange 021C
Hex Code: # FE5000
Closest Web Safe Code: #FF6600
LCU Aubergine
CMYK : 0%, 9%, 6%, 87%
RGB : 34, 31, 32
Hex Code: # 221f20
LCU White
CMYK : 0%, 0%, 0%, 0%
RGB : 255,255,255
Hex Code: # ffffff
TYPOGRAPHY
Athelas
A palette of type fonts complements the logo design. Like the color palette, its use furthers the recognition of LCU communication materials. The serif typeface that has been selected for LCU communications is Athelas. It has a full complement of two weights and true italics
Roboto Slab
A palette of type fonts complements the logo design. Like the color palette, its use furthers the recognition of LCU communication materials. The serif typeface that has been selected for LCU athletic communications is Roboto Slab.
Mudhead
The display serif typeface that has been selected for LCU communications is Mudhead. This font is for special purposes only. You must obtain approval before use.
Bickham Script
Bickham Script is a flowing, formal script typeface. This ornate script lends a signature flourish to invitations, reports, flyers, and more.
Lato
The sans serif typeface that has been selected for LCU communications is Lato. The Lato typeface has the advantage of having a variety of weights which even combined give an impression of steadiness and homogeneity. The clear, objective forms of Lato make this a legible font suitable for almost any typographic need.
Roboto
The sans serif typeface that has been selected for LCU communications is Roboto. The Roboto typeface has the advantage of having a variety of weights which even combined give an impression of steadiness and homogeneity. The clear, objective forms of Roboto make this a legible font suitable for almost any typographic need.
Turbinado Pro
The informal script that has been selected for LCU communications is Turbinado Pro. This typeface is clear and easy to read with a friendly personality.
LCU logo variations
LCU lettermark:
The LCU lettermark is reserved for use by Marketing, Bookstore, or the Office of the President. If you wish to use this logo, you must first obtain permission.
LCU word mark:
The LCU word mark is reserved for use by Marketing, Bookstore, or the Office of the President. If you wish to use this logo, you must first obtain permission.
Vertical LCU word & icon - color and black:
The horizontal LCU word & icon mark logo is to be used in most situations. In some instances, due to spacing, this logo will not work properly. In this instance, the vertical LCU word & icon mark is to be used.
LCU Icon - color and black:
The LCU Icon is to be used only when the full primary logo is not needed.
LCU Athletic Horizontal Logo:
The horizontal LCU athletic word & icon mark logo is to be used in most situations. In some instances, due to spacing, this logo will not work properly. In this instance, the vertical LCU athletic word & icon mark is to be used.
LCU Athletic Icon:
When using the LCU athletic icon, the right-facing version is preferred. In cases where this version is not able to be used, the front-facing version is acceptable. If you have any questions or concerns, please contact Marketing.
LCU Athletic Word Mark:
The LCU athletic word mark is reserved for use by Marketing, Bookstore, or the Office of the President. If you wish to use this logo, you must first obtain permission.
LCU Athletic Wildcats:
The LCU athletic wildcats logo is reserved for use by Marketing, Bookstore, or the Office of the President. If you wish to use this logo, you must first obtain permission.
