LCU Brand Guidelines

LCU Brand Guide

CONTACT: 1140 College Drive, Pineville, LA 71360

PHONE: 318-487-1906

ONLINE: marketing@lcuniversity.edu | lcuniversity.edu

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Logos

Primary:

Colors

LCU Blue
CMYK : 100%, 87%, 0%, 20%
RGB : 0, 20, 137
PANTONE : Reflex Blue C
Hex Code: # 001489
Closest Web Safe Code: #000099

LCU Orange
CMYK : 0%, 83%, 100%, 0%
RGB : 254, 80, 0
PANTONE : Orange 021C
Hex Code: # FE5000
Closest Web Safe Code: #FF6600

LCU Aubergine
CMYK : 0%, 9%, 6%, 87%
RGB : 34, 31, 32
Hex Code: # 221f20

LCU White
CMYK : 0%, 0%, 0%, 0%
RGB : 255,255,255
Hex Code: # ffffff

TYPOGRAPHY

Helvetica

Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs.

Lato

Lato is a humanist sans-serif typeface designed by Łukasz Dziedzic. It was released in 2015. The name "Lato" is Polish for "summer". As of August 2018, Lato is used on more than 9.6 million websites, and is the third most served font on Google Fonts, with over one billion views per day.

Roboto Slab

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.